Actium Bay Group: Accelerating Client Campaign Engagement with OneForce
Actium Bay Group (ABG) is a fractional, B2B consulting agency for early-stage growth companies. They partnered with OneForce to bolster its go-to-market services for their clients. ABG leveraged lead generation capabilities from OneForce to provide double the outreach and triple the social media engagement for their clients.
Who is Actium Bay Group
Actium Bay Group supports start-ups with strategic marketing and messaging services, seasoned start-up marketing playbooks, and a network of experienced vendors.
ABG is founded by Greg Ness, who brings 20 years of Silicon Valley marketing experience. They work with technology start-ups, helping to increase inbound prospect volume, average deal size, and opportunity conversion rates.
ABG competes with general-purpose marketing and advertising agencies. Generally, these agencies are medium-to-large organizations with established brands and large budgets. They typically offer generic programs to their clients with very low success rates for start-ups entering new or established markets. ABG helps early-stage growth companies increase brand awareness, achieve rapid market penetration, and execute high-impact marketing strategies.
A Need to Provide Fast, High-Impact GTM
Actium Bay Group turned to OneForce to provide more startup-focused marketing services. OneForce built affordable and efficient prospect lists so ABG could quickly launch targeted marketing campaigns for their clients. They needed to eliminate delays in initiating marketing campaigns and provide a competitive advantage to their clients.
This rapid deployment reduced costs by eliminating delays and gave ABG’s clients a competitive edge in their markets.
Actium Bay Group saw an increase in engagement amount multiple marketing channels. ABG was able to rapidly deploy campaigns within just 2-3 weeks. By executing optimized social media campaigns, specifically with the use of short-form video content, ABG doubled social media outreach for their clients. With OneForce’s targeted contact databases and relevant performance analytics ABG saw three times the engagement for their clients’ campaigns.