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Before you head to your next in-person networking event, make sure you listen to this episode first. 

Barry and Shawn share some insights on practical ways you can connect with potential clients or broad audiences at the next conference or event. 

They cover what you can do before an event, how to maximize an event when it’s happening, and best practices for continuing to engage afterward. 

They also discuss innovative marketing techniques, like using geofenced ads to grab the attention of attendees or scraping data online and targeting specific groups interested in a trade show.

Key Takeaways

• Pre-event research and intelligence gathering are crucial for maximizing the value of attending events.

• Identifying key speakers, sponsors, and attendees can help prioritize engagement efforts.

• Effective follow-up and staying engaged with leads after the event is essential for converting leads into customers.

• Events can still be relevant in business growth, but companies need to adapt to change and find creative ways to stand out.

Timecodes

00:00 - Topic Overview

05:23 - Pre-Event Research and Intelligence

12:46 - Creating Value as an Attendee

18:11 - Post-Event Follow-Up and Relevance

Contact Us

In this episode, we've shared practical insights to help improve your start-up's marketing approach. Stay tuned for more episodes where we'll explore effective marketing strategies for start-ups aimed at driving your growth and success.

At OneForce, we focus on helping start-up founders like you overcome marketing challenges and find growth opportunities. Don't miss our upcoming episodes for more useful content.

Need support in enhancing your business growth? Reach out to OneForce to learn how our growth marketing strategies can assist in your journey to success.