Skycreek had successfully been in the market for years, but they were struggling to launch their new Enterprise Communication Platform (ECP). They simply didn’t have the tools or bandwidth to properly execute. OneForce was able to bring a focused Go-to-Market strategy that allowed them to move forward and begin to create an impact with their new product.
Rapid digital transformation and improved customer experiences are reshaping global businesses. Evolving communication dynamics create a need for seamless omnichannel management. Enterprises are increasingly using Communications Platform as a Service (CPaaS) for a competitive edge.
SkyCreek's Enterprise Communication Platform (ECP), utilizing CPaaS technology, holds a leading position in the single multi-channel platform segment, serving enterprise customers in telecommunications, healthcare, and utilities. SkyCreek delivers customized customer communication solutions to meet the specific needs of telecommunications, healthcare, and utility organizations. The unified communication platform offers a comprehensive suite of integrated solutions designed to optimize communication and streamline business processes.
While SkyCreek has been offering the ECP for over a decade, several upgrades and innovations to the product did not reflect in the company’s website. The client’s legacy website:
- Did not give a holistic enterprise-level overview of the company’s product offerings
- Did not reflect the dynamic and evolving product evolution
- Was unable to showcase company’s branding and lacked a brand direction
- Lacked an interactive, intuitive, and user-friendly interface
OneForce undertook a comprehensive overhaul of the SkyCreek website to align it with the company's brand identity and resonate with the preferences of its target audience. This overhaul was focused on guiding leads through a full funnel journey with the proper content and tracking to ensure cohesiveness.
OneForce examined the challenges the client faced in articulating their brand message and developed comprehensive visual and brand guidelines. To simplify the intricate operation of the ECP and enhance user comprehension, a motion graphic video was crafted, presenting the platform as intuitive, user-friendly, and easy to comprehend.
The website revamp resulted in an intuitive, personable web presence with a design that truly reflected the SkyCreek brand. Customers entering the top of the funnel were able to actually understand what Skycreek does. Their new GTM strategy is centered around enterprise webinars so templates were built to quickly produce these events.
- Understanding how to build and segment a database
- What messaging to use for each industry segment
- Omni-channel orchestration for consistent messaging
OneForce used its proprietary lead generation technology to help SkyCreek expand its customer base and acquire new clients. To demonstrate its wide and innovative array of product offerings, OneForce has helped SkyCreek create a webinar in association with a leading energy retailer in North America. This webinar will expose the ‘survey solution’ to a wide range of utilities customers. The webinar will enable customers to gauge SkyCreek’s depth of solution and how it helps this crucial aspect of customer experience.
The email campaign to brand new leads for the webinar has generated an open rate of 48%, resulting in registrations for the webinar as well as increased visits to the SkyCreek website. These warm leads are handed off to OneForce’s SDR team to follow up and educate further before being handed off to the SkyCreek sales team.
OneForce was able to bring a unified strategy to Skycreek’s content, website and lead generation to create a strategy that is greater than the sum of its parts. After just 3 months, SkyCreek had a completely overhauled strategy that is already delivering leads to their sales team.
Ready to achieve transformative results for your business? Contact OneForce today and discover how our end-to-end growth marketing strategies can propel you to success.